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pointOne

Website Production & Illustration

Services
  • Brand Refresh (exc. logo)
  • Web Design & Development
  • Illustration
  • Motion Graphics
pointOne Website Screenshot

Who?

pointOne develops, builds and supports, technically advanced, proven, robust Electronic Point of Sale (EPoS) solutions primarily to the hospitality industry.

What & Why?

pointOne approached us to redesign & redevelop their website to give their company a completely fresh new look. A new colour scheme and fully bespoke illustrations were developed to represent the brand and its offering.

We implemented WordPress CMS to ensure content is easily editable by the client. Integration with HubSpot CRM also provides to get a better user profile whilst also offering services such as live chat.

Coffee Shops Page
pointOne - Coffee Shops Page
Interactive EPoS Hotspots
pointOne - EPoS Hotspots
Integrations Filter
pointOne - Integration
Kitchen Management Page
pointOne - Kitchen Management Page
Custome Benefits
pointOne - Customer benefits
Tabs and icons
pointOne - Tabs
00
Brand Goals
  • Modern
  • Professional
  • Trustworthy
  • Established
  • Technical
Website Goals
  • Clean & simple UX
  • Fresh
  • Modern
  • Clear
  • Dynamic
Colour scheme

Homepage Wireframe vs. Final Design

A key step is trying to outline the site structure before design and development starts. But as you can see in this instance, we evolved the content and layout.

20
Key Pages
18
Illustrations
5
Animations

Fully Custom Icons, Illustrations & Animations

We developed a style unique to pointOne to help elevate the design. Some illustrations were animated using a technique meaning that had minimal impact on page loading times and in instances were reactive to user interactions, such as scrolling up/down a page.

pointOne Custom icons to represent different solutions
pointOne Illustrations
I worked with Neel at Nutbot on a new B2B website which had a relatively fast turnaround. Neel was more than equipped for the task and approached the project with huge professionalism. He brought a great deal of creativity to the table with his illustrations and animations which elevated the site's impact and really finessed the end result. Neel is very patient and flexible, allowing us to explore different aspects within the design and development process to achieve the best result. He was a pleasure to work with and I wouldn't hesitate in recommending him for any new website project.
Helen Jones - pointOne
Helen Jones
Head of Marketing, pointOne

Want to know more?​

If you'd like to learn more about this project or would like to discuss another, please get in touch.​

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