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Branding & Website Production

  • Branding
  • Web Design & Development
  • Consultancy
EXP101 Screenshots


EXP101 are a holistic hospitality services agency. They primiarly offer marketing, content creation, events & leadership coaching to businesses of all sizes, in addition to acting as non-exec directors with various independent brands offering advice & guidance in business start-ups.

What & Why?

EXP101 historically ran knowledge sharing live events for those within the industry.

Due to COVID, and a general desire expand their offering, we produced a platform for them to share insights in written, videos and podcast formats, whilst marketing their core services.

To start, we rejuvinated the brand by developing a new logo and introduced a vibrant colour colour scheme to provide a great foundation for their website. 

The website, is built upon WordPress CMS.  The site was originally developed to house a range of free and premium content subscription, but was scaled back based on adapting business requirements.   It still provides content without registration, but the premium content requires  free registration.

More recently we’ve added a marketplace for users to purchase courses, files and merchandise.

Home Page
Subscribe CTA
Subscribe CTA
Video Content
EXP101 Video Content
Learn Hero
EXP101 - Learn Hero
Related Content Module
Related Content Module
EXP101 Testimonial
Design Keywords
  • Big & bold typography
  • Dark with bright accents
  • Minimal/Clean
  • Fun, yet professional
Website Goals
  • Fast & Easy to manage content
  • Share existing and new video and audio content
  • Build a community
  • Sell products and services
EXP101's Colour Scheme
Colour scheme

Logo Concepts

We explored a range of different designs to represent the brand.

EXP101 Logo Concepts

Homepage Wireframe vs. Final Design

As with most sites we build, we start with a wireframe to help us get a better undestanding of what content the user will see. As you can see from the images below, in this instance, we evolved the plan as the project progressed.

EXP101 Wireframe - Home
EXP101 Screenshot- Home
Following a recommendation from one of his previous clients, Neel worked with Chris & I on the creation and launch of the platform for that would be the hub for our brand and community. This project is incredibly important to our business and brand, so finding the right developer was key to us. From the initial discovery call we felt confident in Neel, he was open and honest, asked a lot of questions about our objectives for the platform and listened intently to our answers to ensure we were all on the same page.

Neel understands that projects evolve, and concepts develop as you work and was flexible with our requests and needs. His primary objective throughout the build stage was that we got the platform that we envisaged and would be proud to share with our community.

As hospitality specialists we understand the idea of going above and beyond more than most, and delivering the Wow! factor; happily so does Neel, he was so helpful with the design of the platform and understood what EXP101 is driven to achieve.
Kieron Bailey, EXP101

Want to know more?​

If you'd like to learn more about this project or would like to discuss another, please get in touch.​

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