What & Why?
We have worked with Monster over a number of years offering a range of services, including motion graphics, illustration, advertising and web design.
'How to' Video Guides
Monster approached us to see if we could help produce some 'How to' video guides that were informative, yet fun, ensuring that they appealed to a newer target audience.
This was quite a challenge given the nature of the topics, whilst finding the balance between informative and engaging. The scriptwriter did an excellent job; we then identified concepts to represent it visually, which in turn were illustrated and presented as storyboards.
Grizzle were commissioned to deliver the animations with a fair amount of creative direction from us – they certainly added their flare too! We also used a very talented Sound Engineer, Marcin Pawlik to create the SFX which give the animation added depth. We’re also adapted the videos for the German market are investigating the options for extending the subject matter too.
'Become a Monster' Videos
Monster approached us to find a way of maximising exposure of a massive radio campaign. Each ad contained a real-life story about how people overcame objections or barriers of finding a suitable career.
We proposed creating a series of fun but informative animations that would visualise the ads and increase the potential touch-points with the target audience. We developed the visual style/illustrations, and commissioned Grizzle to complete the animation.
Together we created three 30 second videos and a number of shorter cuts, which appeared on an array of social media sites such as Facebook, YouTube and Instagram. We also made a toolkit of ads (HTML5 & animated GIF) and images for social posts to help support the campaign. To date, the videos have generated roughly 1.5Million YouTube views.
Later, we translated the videos for the Dutch Market and also produced a short Christmas video.