Giggling Squid
Website Production & Digital Brand Refresh
Services
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Digital Brand Refresh
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Web Design & Development
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Hosting, Maintenance & Optimisations
Website
What & Why?
Giggling Squid approached us to redesign & develop their website to give their established brand a completely fresh digital look. Working with an existing colour scheme and some beautiful illustrations, we produced a new digital framework.
The site was built from the ground up and chose to retain WordPress CMS to ensure content is easily editable by the client. To add security and performance, we heavily modified the standard setup and created a headless CMS that allows for high volume monthly traffic.
Key Features
We've packed the website with features to improve user experience, performance and business optimisations.
- Simple, yet effective design & user experience.
- Bespoke ResDiary booking system & tracking.
- Airship CRM integration
- Anchored key action buttons (e.g. Booking, Order, etc.) for desktop and mobile.
- Advanced user journeys that also minimise repetitive tasks by the system understanding the users preferred restaurant location.
- Multi-tier pricing menu system with TenKites integration
- Advanced location lookup and filtering systems.
- Advanced user tracking using various tools.
- Easy to use custom WordPress CMS with Guttenberg blocks.
- Subtle animation and micro-animations to give the website depth.
- Realtime Restaurant Open/Closed updates.
- Branded cookie notice
- Well performing SEO and working on enhancing performance of special event strategies (e.g. Christmas, Mother’s Day, etc.)
- Advanced security and hosting setup (headless CMS) to cater for high volumes, traffic spikes, etc.
- High impact video or subtle motion image heros
Page Design
As with most good website experiences, we kept things simple and let the content do the work.
Integrations
A number of deep integrations with third-party systems were required to add functionality like reservations, a CRM, and advanced food & drink menu systems.
We love our new website, as do our guests. Neel was fantastic from start to finish, helping push us to best-in-class web design and build, the positive results of which we can see in the analytics. Neel is calm and considered and offers great consultancy. I really felt his team was an extension of ours and I wouldn’t hesitate to recommend him.
It was a real pleasure working with Neel on Giggling Squid’s website project. From start to finish, he went above and beyond to deliver a best-in-class site that met our business needs. User experience, design, SEO, CMS build, and mobile was always front of mind. Neel is creative and very collaborative. I could rely on Neel to help with any queries and was quick to resolve any issues that arose. We are very happy with the design and performance of our new website as are our customers!
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Want to know more?
If you'd like to learn more about this project or would like to discuss another, please get in touch.
