Chokdee – Global Culinary Solutions
Brand Design & Website Production
Services
-
Brand Identity
-
Web Design & Development
Website
What & Why?
Chokdee approached us with the ambitious goal of crafting a distinctive brand identity and website that would stand out from competitors by taking a slightly disruptive, innovative approach. Within a tight timeframe and budget, we delivered a comprehensive package that included bold logo concepts, a dynamic color palette, thoughtfully paired typography, and a WordPress website designed for ease of use. We also extended the brand by mocking up packaging designs and unique textures, ensuring a cohesive and premium look across all touchpoints.
Brand Values & Traits
-
Quality
-
Innovation
-
Sustainable
-
Partnership
-
Authentic
Website Goals
-
Drive new leads
-
Clean & simple UX
-
Contemporary design
-
Professional
-
Present bite-size content
Colour scheme
The Logo
'Unified Precision'
Modern and Clean Fonts
The logo uses modern and clean fonts to achieve a contemporary and minimalistic look, reflecting Chokdee’s identity as a provider of sophisticated global culinary solutions.
Elegance and Precision
The design exudes elegance and precision, key qualities in the culinary industry, showcasing the meticulous and high-quality services offered by Chokdee.
Unique Character with Modified ‘E’s
The omission of the vertical stems in the letter ‘E’s adds a distinctive character to the logo. This subtle alteration suggests Chokdee’s fresh and unconventional approach to culinary solutions.
Minimalist Approach
The minimalist design ensures the logo is easily recognisable and maintains a timeless appeal, ensuring it remains effective as the company evolves.
Want to know more?
If you'd like to learn more about this project or would like to discuss another, please get in touch.
