Chelsea Psychology Wellness
Brand Design & Website Production
Services
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Brand Identity
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Web Design & Development
Website
What & Why?
Chelsea Psychology Clinic approached us with the challenge of developing an ambitious brand identity and website within a tight timeframe and modest budget. We explored several creative approaches and ultimately delivered a cohesive package that included multiple logo designs, refined color schemes, font pairing and a custom-built website on WordPress CMS — a platform chosen for its user-friendly interface, allowing the client to easily manage and update content. Given the target audience's expectations for premium quality, we ensured the design aligned with their high standards.
Brand Goals
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Sophiticated
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Balanced
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Self-assured
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Inspired
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Grounded
Brand Adjectives
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Supported
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Trusted
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Inspired
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Hopeful
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Motivated
Website Goals
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Clean & simple UX
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Modern design
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Drive new leads
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Inspiring
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Designed
Colour scheme
The Logo
This concept features a cropped view of the original Albert Bridge illustration (in the parent brand's logo), providing a focused perspective that encourages introspection.
Symbolism
The bridge continues to symbolise spanning gaps, achieving balance, embarking on journeys, and fostering connections, aligning with other presented concepts.
The inclusion of a sun or moon adds layers of meaning, such as life, brightness, wellbeing, and spirituality, enhancing the logo’s depth.
Design Elements
The clean design, complemented by modern, rounded fonts, ensures the logo is accessible and approachable.
The mark is divided into five blue sections, each representing different spaces and the core brand values.
Abstract Symbolism
The design subtly forms an abstract owl illustration, a symbol of change, prosperity, wisdom through hardship, spiritual connection, and renewal in various cultures.
Want to know more?
If you'd like to learn more about this project or would like to discuss another, please get in touch.
